Search Engine Optimization
Your website’s performance and visibility depend on proper Search Engine Optimization (SEO). Without it, potential customers searching online may never find your business. SEO is crucial for nearly every business, as it’s a key factor in growing your website traffic.
Our services focus on getting your site to rank higher on Google and other search engines, driving more “organic” (free!) traffic to your business. We handle everything from setup and audits to content and more!
Google & Bing Properties Setup (GA4, GSC, GTM, BWMT)
Setting up a website with Google and Bing tracking by integrating tools like Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), and Bing Webmaster Tools to monitor and analyze your website’s performance, user behavior, and search engine visibility.
Technical SEO Audit
A comprehensive review of your website’s backend elements, like page speed, mobile-friendliness, sitemaps, URL structure, code review, and crawlability, to ensure search engines can easily access and index your content to help identify and fix issues that could be preventing your site from ranking higher in search results.
On-Page Search Engine Optimization – Keywords & Meta Data
Our on-page optimization services include the following:
- Keyword Analysis & Research: Finding words and phrases people use to search for your products or services.
- Competitor Analysis: Finding keywords that your competitors are ranking for that you might not be
- Meta Titles: Creating short, descriptive titles for each page using keywords
- Meta Descriptions: Summarizing each page for search engines, using your keywords
- URL Structure: Making sure your URL structure is user friendly and optimized for search engines
- Image Optimization: Adding keywords to image file names and alt text to help search engines understand your images
- Internal Linking: Linking to other pages on your website using keyword-rich anchor text
And more…
Search Engine Optimization – Content
Strategy: Creating a clear and effective strategy to drive relevant organic traffic to your site by adding fresh pages like services, products, blogs,
resources, faqs, etc.
Google/Bing Business Profile Setup and Management
Creating and optimizing your Google Business Profile and Bing Places for Business listings to ensure your company appears in local search results, maps, and directories, to make it easier for customers to find and contact you online, and managing and activating the profiles by updating blog posts, sales, offers, events, photos, and more.
Local SEO
Managing and optimizing both free and paid business directories is essential to ensure that the name, address, phone number (NAP), and website are accurate and up to date.
This practice helps grow your backlink profile and involves creating a strategy to collect more reviews.
Pay-Per-Click Search Ads
Pay-Per-Click (PPC) advertising places your ads at the top of search results, driving immediate traffic to your website, making it a crucial element in a successful marketing strategy by targeting potential customers precisely when they’re searching for your products or services.
Let us take care of the technical details so you can focus on running your business. With our SEO expertise, we’ll help your website reach its full potential.
Why work with JCD?
JCD brings experience in marketing, sales, public relations, design, programming, writing, project management, and more. With this background, JCD spends time at the beginning of the relationship with her clients to learn about their business and their customers to ensure that the messaging and design of their website speaks to and can be found by the people they are trying to reach.
JCD has created a process that helps her clients to get in front of the right people in the right places. Her clients retain control of their website and are given full administrative access to their hosting, domain, and website. For those who wish to maintain and update their website themselves, JCD provides, resources, documentation, and training to help those clients feel as comfortable with editing their sites as possible.
Contact us for a free consultation to discuss this exercise and how it can help your online presence.