Author: Sarah Wilde

Navigating the digital landscape can be overwhelming. Our JCD Promotions blog is your go-to resource to simplify the journey for small businesses and nonprofits. Our expert insights and practical advice cover web development, design, SEO, and digital marketing strategies, all tailored to help you make informed decisions and achieve your goals. Explore our latest articles and start transforming your digital journey today.

Screen shot of the Classic Editor WordPress Plugin

How To: Gimme My Classic Editor Back!

Change is inevitable, and your WordPress website is no different. However, not everyone likes an upgrade, which was the case for some users when WordPress switched their blog editor from the Classic WordPress Editor to Gutenberg Blocks. If you’re one of those users longing to go back, there is a way!

Two women in the background wearing medical face masks with a hand holding a smart phone in the foreground, under an overlay of blue lines connecting randomly placed white dots

COVID, Chaos, and Coming Back Strong

I think it’s safe to say that many, if not most, people in the USA, let alone the rest of the world feel a bit like the rug has been pulled from beneath our collective feet. I’ve also seen a lot of people comment that this year has felt much like the movie Jumanji; we’re leveling up to some new, terrible reality with each passing month. (Full Disclosure: I’ve never seen Jumanji, but I probably should watch it if I’m going to reference it in a post, no?)

Close up of a dated desk calendar book, open to an undisclosed month on a wooden surface

Mark Your Calendars! Your “Editorial Calendars” that is.

When you decided to start your business, it was likely that you needed to create a business plan. You needed to explain what your business was, what you wanted to achieve, and how you planned to achieve it. It is highly likely that you created an outline of that plan before acting on your strategy. It would be best if you approached your business’s social media in the same way.

Three small stone monk statues sitting on rocks in a garden, depicting the 'See no evil, hear no evil, speak no evil' proverb. They are framed by orange and red maple leaves in a serene, mossy outdoor setting.

Accessibility in the Age of the Internet

Is your website accessible to those with disabilities? Discover how color choices, video subtitles, and proper labeling can make your site inclusive. Learn why ignoring accessibility could mean turning away up to 15% of potential customers.

girl holding a teddy bear up in the air above her head while sun sets in the blurred trees behind her.

Goldilocks and The Search for the Just Right Website

Is your business relying solely on Facebook or Yelp? You might be missing out on customers! Discover why having a well-designed website is essential for attracting clients and how to find the perfect online presence that meets your customers’ needs.

Woman sitting at a shared workspace in front of an open laptop, coffee cup, and smartphone.

Business Blogging in Five Easy Steps

Struggling to write your business blog? Don’t worry! Start by writing what you know, use an editorial calendar, keep it concise, commit to a posting schedule, and most importantly, have fun with it. Let’s get those ideas flowing!

Brightly lit home office setup with a monitor, mouse, keyboard, papers strewn around, and laptop open in the background

The Right Person For The Job

Choosing the right social media manager is crucial for your business’s online success. Understand the different levels of expertise, from basic content curation to comprehensive brand awareness and lead generation. Align your needs with the manager’s skills, establish clear communication, and stay adaptable in the ever-changing social media landscape.

Woman speaking into a megaphone while two men hold their ears, all standing in a grassy field with trees in the background

Tone Deaf?

Does the tone of your, or your company’s, writing on social media reflect who you are? How about who your customers are? Make sure that what you or your representatives write to connect with your clients isn’t making you look tone deaf. 

Headshot of a man in a suit painted on a brick wall, but his head is a red and white fingerprint rather than a face.

The Customer Is Always… For Sale?

From early online bulletin boards to today’s social media, our personal information has become a commodity. Learn how your data is tracked, sold, and potentially compromised, and discover strategies to protect your Personally Identifiable Information (PII) in the digital age.

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